Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional.

Percentage of homes found through:

• REAL ESTATE PROFESSIONAL - 38%
• Yard Sign - 16%
• Internet - 15%
• Friend / Neighbor / Relative - 7%
• Home Builder - 7%
• Knew the Seller - 5%
• Newspaper Advertising - 5%
• Other - 4%
• Home Book / Magazine - 2%

Source: The 2004 National Association of REALTORS Profile of Home Buyers and Sellers.